Scent Facts

Scent is the closest sense linked to memory. Multi-sensory reading experiences provide the longest retention rates for learning.

People recall smells with 64 % accuracy after a year. (Compared to visual recall of photos, which sinks to about 50 % after about 3 months.)

Our sense of smell is so powerful that when you smell the scent of a skunk, you are only smelling 0.000,000,000,000,71 of an ounce of scent.

No two people smell the same odor the same way. (A rose may smell sweeter to someone else.)

The average person is able to recognize over 10,000 scents.

Our sense of smell is responsible for 80% of what we taste.

After sight, smell is the most important of our five senses.

Tests show a 40% improvement in our mood when exposed to a pleasant fragrance.

Your nose can smell directionally. (Which way? That way!)

Everyone has their own unique odor identity or smell "fingerprint."

A woman's sense of smell is keener than a man's.

Our sense of smell is at work even when we are sleeping.

Due to a full sensory branding marketing strategy coffee scents, coffee sales are up 55% at one major Convenience Store franchise in North Carolina.
Scent Facts
Did you know...?